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Jennifer Stromer-Galley, professor in the School of Information Studies, authored an opinion piece for The Conversation titled “” Stromer-Galley studies political campaigns in the digital era and is a part of the  at Syracuse University, which “tracks the spending and the targets of Facebook and Instagram ad buys, based on data provided by the platforms.” Her research found that advertising accounts for nearly 30% of both campaigns’ spending, as both candidates “are trying to mobilize voters – find supporters and then spark them to get involved.”