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, assistant professor of advertising in the Newhouse School, was quoted in the Huffington Post article “”

Ortiz, researcher of health communication and social marketing, discussed why it may be difficult to convince those who remain unvaccinated to ever get the vaccine. She said, “We know that the longer that people are hesitant, the longer they will continue to be hesitant. It becomes what we call a ‘commitment consistency’ issue — where the longer you say this is not something I’m going to do, or this is something I disagree with, the more it becomes ingrained in your personality.”