Undertone CEO Michael Cassidy to visit Newhouse School Nov. 15

Monday, October 31, 2011, By Wendy S. Loughlin

Michael Cassidy, CEO of Undertone, will visit Syracuse University’s on Tuesday, Nov. 15, as a guest of the advertising department’s Eric Mower Advertising Forum. He will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. Follow his talk on Twitter at #Cassidy.

cassidySince founding Undertone in 2001, Cassidy has led the company from a start-up advertising network to an industry leader with offices in the United States (New York, Atlanta, Chicago, Detroit, San Francisco and Santa Monica, Calif.), Australia, France, Germany, Spain and the U.K. Today, Undertone has partnerships with more than 350 top-ranked media properties and assists many Fortune 500 companies with reaching their digital advertising goals.

Prior to starting Undertone, Cassidy founded Intercept Interactive, an interactive marketing and media buying firm recognized for its innovation on the launch of Orbitz.com.

For more information about his talk, contact Karen Greenfield at (315) 443-2304 or kegreenf@syr.edu.