Sierra is a discourse analyst interested in language and social interaction. She takes an interactional sociolinguistic approach to exploring knowledge management and identity construction in everyday conversation in both face-to-face and online contexts. Her research interests include identity, popular culture/media, knowledge management, social media, multimodal methods/embodied interaction, discourse-level sociolinguistic variation, and Mexican Spanish culture.

Sierra’s first book, , is scheduled for release in October 2021. The book focuses on how and why millennials quote a wide array of media in everyday talk, including films, tv shows, video games, memes, songs, and books. Sierra looks at the interrelationship between intertextuality, framing, epistemics and identity by analyzing actual everyday conversations among millennials which contain references to both old and new popular culture.

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Haynie is the founder of Syracuse University’s Institute for Veterans & Military Families (IVMF), the nation’s first interdisciplinary institute created to inform and advance the policy, economic, and wellness concerns of the America’s veterans and families. Today the IVMF is widely acknowledged as the nation’s leading academic voice related to issues affecting veterans and military-connected families. In 2013, Dr. Haynie’s efforts on behalf of veterans were the subject of a feature story on the CBS News program 60 Minutes, titled “Succeeding as Civilians.”

Haynie is a sought after advisor and speaker related to business strategy, veterans issues, innovation, and entrepreneurship. He has served on multiple federal advisory committees, and is frequently called to testify before Congress. His work has been featured on ABC Evening News, CBS News, CNBC, CNN, and Fox, and in outlets including The New York Times, the Los Angeles Times, INC Magazine, The Wall Street Journal, Forbes, the Chronicle of Higher-Education, Fortune, Entrepreneur Magazine, and The Hill.

Haynie serves on the editorial review boards of the Journal of Business Venturing, the Strategic Entrepreneurship Journal, the Journal of Management Studies, and is an associate editor for the Journal of Military, Veteran and Family Health. Dr. Haynie also serves on the CNBC Disruptor 50 Council – a group of world’s leading thinkers in the field of innovation and entrepreneurship, who each year identify the 50 new ventures most likely to disrupt established industries and markets. Before beginning his academic career at Syracuse University, Haynie served for 14 years as an officer in the United States Air Force.