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Brad Horn

Sophie Gomprecht — Mon, 30 Jan 2023 16:38:45 +0000

Brad Horn brings more than 20 years of public relations management and organizational communications leadership to the public relations department as a professor of practice.

Horn has served in senior public relations roles for non-profit organizations, at the intersection of sport, society and American culture. As an active contributor within the public relations industry, he is focused on the roles of leadership, trust, ethics and digital engagement.

Horn has previously served as the vice president of communications and education for the National Baseball Hall of Fame and Museum and the director of communications and TrueSport for the U.S. Anti-Doping Agency. He has also held management roles for MLB’s Texas Rangers and the National Hot Rod Association.

Horn’s past experiences have focused on national and international media relations; public relations strategy creation; digital and social media engagement; educational program development; crisis management; and board and executive communication.

Horn was previously recognized as a “Top 15 to Watch” by PR News and as a “30 Under 30” by PR Week. He earned his M.S. in Communications Management from Syracuse University and a B.S. in Journalism (Advertising/Public Relations) from Texas Christian University.

Sylvia Sierra

Lily Datz — Sun, 20 Sep 2020 00:49:33 +0000

Sylvia Sierra is an Assistant Professor of Communication and Rhetorical Studies in the College of Visual and Performing Arts at Syracuse University.

Sierra is a discourse analyst interested in language and social interaction. She takes an interactional sociolinguistic approach to exploring knowledge management and identity construction in everyday conversation in both face-to-face and online contexts. Her research interests include identity, popular culture/media, knowledge management, social media, multimodal methods/embodied interaction, discourse-level sociolinguistic variation, and Mexican Spanish culture.

Sierra’s first book, , is scheduled for release in October 2021. The book focuses on how and why millennials quote a wide array of media in everyday talk, including films, tv shows, video games, memes, songs, and books. Sierra looks at the interrelationship between intertextuality, framing, epistemics and identity by analyzing actual everyday conversations among millennials which contain references to both old and new popular culture.

To see more about Millennials Talking Media follow the social media handles below:

@milltalkmedia on Twitter

@millennialsTalkingMedia on Instagram

@millennialsTalkingMedia on TikTok

Millennials Talking Media on Facebook

Jeff Hemsley

Leibowitz Vendor Account — Wed, 07 Sep 2016 18:08:25 +0000

Jeff Hemsley is an Assistant Professor at the School of Information Studies at Syracuse University. He is co-author of the book (Polity Press, 2013 and winner of �� award and selected by magazine as an Outstanding Academic Title for 2014), which explains what virality is, how it works technologically and socially, and draws out the implications of this process for social change. You can see Jeff talk about researching viral events on . You can also see his .

He is a founding member of the here at the Syracuse iSchool.

Jeff earned his Ph.D. from the , where he was a founding member of the . The lab received RAPID and INSPIRE awards from NSF, an Amazon Web Services in Education research grant award, and a gift from Microsoft Research. His research has appeared in journals like Policy & Internet, American Behavioral Scientist and the Journal of Organizational Computing and Electronic Commerce.

His research focuses on understanding how people are using social media, how their use influences the flow of information, and how information mediates user’s interaction online. I draw on theories and concepts like information gatekeeping, personal influence, status, presentation of self, social capital and viral events. I use exploratory data analysis (data visualization techniques), inferential statistics, social network analysis and content analysis to answer my questions.

Jennifer Grygiel

Leibowitz Vendor Account — Mon, 29 Aug 2016 19:53:20 +0000

Jennifer Grygiel is a social media expert with up-to-the minute understanding of the technology. They most recently served as social business and emerging media manager and assistant vice president at State Street Corporation in Boston. There, Prof. Grygiel developed a social listening and marketing data and analytics program and was the lead project manager for the Social Intranet Project, which received an IABC Gold Quill Merit Award. Their social listening work has also been recognized and received a Gold Wommy for Social Media Monitoring Implementation from Womma (Word of Mouth Marketing Association).

Over the course of Prof. Grygiel’s��career, they have served as the executive director for public affairs and communications and chief of staff at the Committee on Capital Markets Regulation, a Cambridge, Massachusetts-based nonpartisan research organization dedicated to improving the regulation of financial markets. Prof. Grygiel has also worked at the Program on International Financial Systems at Harvard Law School and is the founder of No Gay Left Behind, which advocates for the development of virtual gay-straight alliances (VGSAs) via social media.

Jennifer Stromer-Galley

Leibowitz Vendor Account — Wed, 27 Jul 2016 21:10:55 +0000

Jennifer Stromer-Galley is a Professor in the School of Information Studies and Director for the Center for Computational and Data Sciences. She is also an affiliated faculty member with the Department of Communication and Rhetorical Studies and with the Department of Political Science, and she serves as President of the .

Stromer-Galley has been studying “social media” since before it was called social media, studying online interaction and influence in a variety of contexts, including political forums and online games. She has published over 40 journal articles, proceedings, and book chapters. Her award-winning book, Presidential Campaigning in the Internet Age (Oxford University Press), provides a history of presidential campaigns as they have adopted and adapted to digital communication technologies.

She is currently a Fellow at the Tow Center for Digital Journalism at Columbia University. The Fellowship is helping to support a collaborative research project studying the 2016 presidential campaign by collecting and analyzing the candidates’ and public’s postings on social media. Mentoring the next generation of scholars and social entrepreneurs is something she particularly enjoys.