Previously, Pacheco spent 20 years in the trenches of digital publishing everywhere from Fortune 500 companies to startups. He started his career as an online producer for Washingtonpost.com, where he produced Interact, one of the first online news communities. Subsequently, as a principal product manager at America Online, he oversaw some of the internet’s first truly global community products. In 2005, after pioneering the first implementation of a social networking platform at a U.S. newspaper, he received an NAA “20 Under 40” award. And in 2007, he received a Knight News Challenge grant to build a democratized publishing service that evolved into an eBook platform.

When he’s not teaching, Pacheco is busy exploring new technologies shaping the future of media, which lately means augmented and mixed reality, social VR, chatbots and smart speaker skills.

Ehrlich’s research has received support from the U.S. Department of Education, the U3E, and from Falk College. He was awarded the Moore Best Ph.D. Dissertation Award from the University of Kansas School of Engineering, the Provost’s Award for Academic Excellence in Teaching with Technology from Western Illinois University, and several awards from WIU’s College of Business and Technology.

Ehrlich earned a Ph.D. in computer science from the University of Kansas in 2010. His dissertation was titled, “The Effect of Desktop Illumination Realism on Presence and Generalization in a Virtual Learning Environment.” He also holds a computer science M.S. earned in 2007 from Wichita State University, and an accounting and business administration B.B.A., earned in 2004 from Friends University in Wichita, KS.