{"id":193141,"date":"2023-10-23T15:58:41","date_gmt":"2023-10-23T19:58:41","guid":{"rendered":"https:\/\/news.syr.edu\/?p=193141"},"modified":"2024-03-11T12:47:56","modified_gmt":"2024-03-11T16:47:56","slug":"extraordinary-gift-ensures-dick-clarks-legacy-lives-on-in-expansion-of-los-angeles-program","status":"publish","type":"post","link":"https:\/\/news.syr.edu\/blog\/2023\/10\/23\/extraordinary-gift-ensures-dick-clarks-legacy-lives-on-in-expansion-of-los-angeles-program\/","title":{"rendered":"Extraordinary Gift Ensures Dick Clark\u2019s Legacy Lives on in Expansion of Los Angeles Program"},"content":{"rendered":"
\"portrait

Dick Clark<\/p><\/div>\n

One of Syracuse University\u2019s most famous graduates, Dick Clark \u201951 started his broadcast career in Central New York and grew to prominence in Philadelphia as host of \u201cAmerican Bandstand.\u201d But it was Los Angeles that offered the greatest opportunity for the visionary who would become legendary for building an entertainment empire that launched countless careers.<\/p>\n

\u201cLA remains the center of the broadcast industry, and Dick always wanted to support young people hoping for a career in entertainment,\u201d says his wife Kari, explaining the reasoning behind the Kari and Dick Clark Foundation\u2019s Forever Orange Campaign gift to significantly expand the University\u2019s presence and impact in the entertainment field. Soon to be named the Syracuse University Dick Clark Los Angeles Program, the expansion of the SULA Semester<\/a> includes new space for offices, classrooms, studios, additional academic programs, faculty and internships. The expansion aligns with one of the strategic priorities of \u201cLeading with Distinction,\u201d the University\u2019s new academic strategic plan which seeks to make study away and study abroad opportunities more accessible to all undergraduate students.<\/p>\n

\u201cWhen Dad moved his company to LA, it flourished,\u201d says Clark\u2019s daughter Cindy, who graduated from the Newhouse School of Public Communications<\/a> in 1986 and built her own successful career in television and film production in LA. \u201cThe expansion of the SULA program<\/a> is a continuation of my father\u2019s commitment to fostering new talent in the entertainment business. Seeing how the sausage really gets made\u2014it\u2019s just an invaluable experience.\u201d<\/p>\n

\u201cDad was always of the mind that nothing beats a practical hands-on experience in this business,\u201d says Clark\u2019s son RAC, who has produced thousands of hours of live event and entertainment programming and created Lion\u2019s Heart Entertainment in LA. \u201cYou get to be in the belly of the beast.\u201d<\/p>\n

\"four

Chancellor Kent Syverud and family members of the late Dick Clark \u201951 gathered Sunday in California to celebrate a gift from the Kari and Dick Clark Foundation to expand the University\u2019s presence in Los Angeles. From left are Eve Adair \u201986, Chancellor Syverud, Kari Clark and Clark\u2019s son RAC P\u201927.<\/p><\/div>\n

That\u2019s why, about 40 years ago, Dick Clark met with University administrators and laid the foundation for SULA. He helped initiate the idea of a \u201cHollywood benchmark trip,\u201d which started with fewer than a dozen students coming from Syracuse to meet with him in LA and visit production studios. Clark\u2019s legacy of helping generations of students will endure as new students benefit from the incredible mark he left on the entertainment industry and through the family\u2019s generosity.<\/p>\n

\u201cThe entertainment business offers vast opportunities for students interested in careers in performance, production, drama, music, engineering, design, marketing, public relations, media, technology, business development and more,\u201d says Chancellor Kent Syverud. \u201cDick\u2019s legacy spans so many aspects of the entertainment world, which is captured in robust archives<\/a> here on campus. Now, with this new gift, we will offer students unrivaled academic and experiential opportunities to explore interests in this evolving industry.\u201d<\/p>\n

All the Clarks take pride in the connection with Syracuse University. The Dick Clark Studios<\/a> opened in the Newhouse School in 2014, with generous funding from the family. It provided cutting-edge facilities to train students interested in broadcast, television and film production. \u201cMy first time on campus was for the dedication of the studios,\u201d says RAC. \u201cI was just so proud to be his son.\u201d When RAC\u2019s daughter enrolled in the College of Visual and Performing Arts<\/a>, he told her: \u201cYou are carrying a legacy that goes back generations.\u201d Her mother, Eve Adair \u201986, graduated with a degree in communications and is a successful director of live entertainment programming.<\/p>\n

Though the world knows Dick Clark through his on-camera work, and watched him for four decades counting down the seconds to midnight as host of \u201cDick Clark\u2019s New Year\u2019s Rockin\u2019 Eve,\u201d Clark\u2019s undergraduate degree was from the Whitman School of Management. It was his business sense, his work ethic and his commitment to innovation and excellence for which he is most remembered by those who knew him best.<\/p>\n

\u201cDad was a \u2018famous face\u2019 but that was tangential to his work,\u201d says RAC. \u201cIt was the means by which he started his production company. Everyone knew him as a host, but it was the business side that drove him.\u201d<\/p>\n

\"building

Soon to be named the Syracuse University Dick Clark Los Angeles Program (rendering of program name at new location pictured), the expansion of the SULA Semester includes new space for offices, classrooms, studios, additional academic programs, faculty and internships.<\/p><\/div>\n

\u201cIt\u2019s no exaggeration to say that Dick was a pioneer, boldly going into the uncharted waters of radio and television,\u201d says Kari, who worked with him for more than 40 years. She remembers how he described going door-to-door in Philadelphia asking people if they would be willing to pay to watch football games in their homes, long before the advent of cable. \u201cHe was thinking that far ahead,\u201d she says.<\/p>\n

RAC recalls his father talking about how entertainment \u201cwould be piped into your home in a box. He predicted the beginning of streaming.\u201d<\/p>\n

Dick Clark was excited to share knowledge with Syracuse University students who came to LA to study or experience the industry, and with those who came to work for Dick Clark Productions. \u201cHe loved imparting advice,\u201d says Kari. She says the many young professionals he helped train would say they went to Dick Clark University (DCU).<\/p>\n

\u201cThere wasn\u2019t a better run production company,\u201d says Cindy. \u201cThe company was so buttoned up. Everyone learned how to do production right and do it well. It was all about preparation. It was the DC way.\u201d<\/p>\n

\u201cLooks good, sounds good, on time, on budget,\u201d says RAC. \u201cThat was the adage that permeated the staff and all the freelancers who worked there.\u201d<\/p>\n

For Dick Clark, that was an important part of everything he did to help others move ahead and find their own success. \u201cDick was always happy for people who worked on his shows to learn and then advance in their careers as graduates of DCU,\u201d says Kari. \u201cNow, there will be a real university program in LA that carries the Dick Clark name.\u201d<\/p>\n

About Syracuse University<\/strong><\/p>\n

Syracuse University is a private research university that advances knowledge across disciplines to drive breakthrough discoveries and breakout leadership. Our collection of 13 schools and colleges with over 200 customizable majors closes the gap between education and action, so students can take on the world. In and beyond the classroom, we connect people, perspectives and practices to solve interconnected challenges with interdisciplinary approaches. Together, we\u2019re a powerful community that moves ideas, individuals and impact beyond what\u2019s possible.<\/p>\n

About Forever Orange: The Campaign for Syracuse University<\/strong><\/p>\n

Orange isn\u2019t just our color. It\u2019s our promise to leave the world better than we found it. Forever Orange: The Campaign for Syracuse University is poised to do just that. Fueled by more than 150 years of fearless firsts, together we can enhance academic excellence, transform the student experience and expand unique opportunities for learning and growth. Forever Orange endeavors to raise $1.5 billion in philanthropic support, inspire 125,000 individual donors to participate in the campaign, and actively engage one in five alumni in the life of the University. Now is the time to show the world what Orange can do. Visit\u00a0foreverorange.syr.edu<\/a>\u00a0to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of Syracuse University\u2019s most famous graduates, Dick Clark \u201951 started his broadcast career in Central New York and grew to prominence in Philadelphia as host of \u201cAmerican Bandstand.\u201d But it was Los Angeles that offered the greatest opportunity for…<\/p>\n","protected":false},"author":317,"featured_media":193164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"wds_primary_post-type":0,"footnotes":""},"categories":[4368],"tags":[73,1820,7488,92,5354,10401,63],"class_list":["post-193141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-law-policy","tag-alumni","tag-college-of-visual-and-performing-arts","tag-forever-orange","tag-journalism","tag-philanthropy","tag-study-abroad-study-away","tag-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/posts\/193141"}],"collection":[{"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/users\/317"}],"replies":[{"embeddable":true,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/comments?post=193141"}],"version-history":[{"count":5,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/posts\/193141\/revisions"}],"predecessor-version":[{"id":193177,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/posts\/193141\/revisions\/193177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/media\/193164"}],"wp:attachment":[{"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/media?parent=193141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/categories?post=193141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.syr.edu\/wp-json\/wp\/v2\/tags?post=193141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}